Big data / Analytics firms like Highyieldinsights are finding that marijuana user's regardless of frequency are having a hard time naming their favorite strains. At face value that sounds like something out of a stoner movie.
Like Dave's not here man, and dude where'd you park your car, level i dunno's...
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| Northern Lights - 3 days after harvest 11/2017 |
But their numbers were actually fairly high.
Approximately 1 in 3 users who smoke a couple times a week could not name their favorite strain. Most were at best able to say they liked, sativa, indica, or hybrid types. And only 1 in 4 infrequent users could name a favorite strain (but if you're not a frequent user, should you really be expected to know this?).
This is largely just free promo for what they are capable of providing consumers of data and analytics. I for one eat this stuff up faster then OG kush brownies. Sorry for the pun. But it's interesting and that statistics they provide are pretty easy to understand.
It's crazy to think that frequent users wouldn't know their brand, right? Maybe not.
Legal marijuana has been around for such a short time and the industry does not have the best track record for being able to provide a product over and over again. Which doesn't set a good standard for consumers to be selective and recalling which brand/strain was good a couple times ago.
In fact people can go into a shop and find that the product or flower they had come to purchase is no longer be available.
And there is research which shows strains can vary wildly genetically speaking between shops. So patrons may get different experiences from the same strain purchased at different stores.
This isn't like beer, cigarettes or other consumer products.
You can't just go into a store any store in the country and expect to get the same product, the same quality/potency, the same experience, and yes the same price each and every time you shop.
What's your point?
I've been throwing a lot of shade on all of the bass ackwards strain names. Getting all sorts of frustrated over how the strain names tell you nothing about the type of cannabis or expected effects.
But I came to realize that the names of these strains are not the problem. They are the creative draw for the consumer.
Like when you go into a liquor store, to buy beer. Say you want IPA, there are going to be a lot of brands to choose from. The average IPA drinker has a general idea about the taste and potency.
This over time will become a norm for cannabis users.
With better practices, improved branding, and genetic / potency testing labeling. Users are going to get a better handle on which types of cannabis they prefer.
I will agree that there are some truly offensive pot strains out there, and I'd like to see that change. But really it all comes down to luck, which strains become popular and which don't.
And I'm okay with all the crazy names that are out there. There are sites online that will tell you the lineage and effects of most strains.
I think they have it wrong that strain names are meaningless. They obviously serve a purpose in helping catch the eye of consumers.
I don't see why people can't simply start by identifying their favorite type as, Indica, Sativa, hybrid, or even CBD types. Those 4 classes in my mind are a great starting point. I don't see how we can create a new naming convention for marijuana strains, nor is it necessary.
I for one don't need to say my favorite strain is x, y or z. I think it's best to have a couple options from each type (I, S, H, C).
What do you think?
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MM's
